Background
In November 2021, Tempur-Pedic® launched a Bed Bath & Beyond exclusive product, the Pro-Support Mattress Topper. This mattress topper boasts 3 inches of Tempur® Material, Surface-Guard™ antimicrobial technology, and signature Staytight™ corner straps to keep the topper in place.
As the Digital Activation Designer for the Alternative Channel at Tempur Sealy International, I worked with the Brand Content Manager and Senior Marketing Manager to create above-the-fold hotspots and below-the-fold banner graphics.
Design Process
The product photoshoot and packaging design took place prior to enhanced content creation. With that in mind, my top priority was cohesion with packaging design, in order to provide a seamless transition for the consumer from the physical in-store shelf to the e-commerce "digital shelf" on BedBathandBeyond.com.
Packaging Design (for reference)
Above-the-Fold Content
Below-the-Fold Content
