Caroline Blodi UX Design - Social Media Design: DC Census

Background

I worked with Octane PR, on behalf of their client DC Mayor Muriel Bowser’s “You Matter. Get Counted.” DC Census 2020 Campaign, to create various graphics and animations to be posted on the initiative’s Instagram, Facebook, and Twitter accounts.

The “You Matter. Get Counted.” DC Census 2020 Campaign worked to ensure that DC residents understood why the census matters and the various ways to complete the census (online, by phone, or by mail), as well as encourage them to complete the census when the time came.

I designed graphics illustrating important facets of the census such as: safety of all information provided, various ways to complete the census, and when to expect correspondences in the mail. All copy provided, social media content posted, and community management handled by Octane PR.

Design Style

Incorporating existing brand guidelines, I worked to create an illustration style that was both simple and friendly, in order to focus on the census information being conveyed either within the graphic or in the caption.

If you're looking for something fun and educational to do with your kids, then turn the #2020Census into an activity for the whole family! They can help you count everyone who lives in your household 🔢 and it makes for a great social studies lesson 📓! #GetCountedDC

Check out the original posts on: Facebook | Instagram | Twitter

Taking the #2020Census is one way we can come together *virtually* and support our community's future. ⠀
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Funding for education, transportation, and healthcare are just some of the ways that our city will benefit from an accurate count.
#GetCountedDC now by visiting 2020census.gov.

Paper questionnaires were mailed out last week 📪 from the US Census to any households who have not yet completed their #2020Census. There's still time to fill it out once you receive it! And there's no cost when sending back the paper form. Don't want to wait? Then get counted now at 2020census.gov or call 1-844-330-2020. #GetCountedDC

Check out the original posts on: Facebook | Instagram | Twitter

Join your neighbors in filling out the #2020Census from home🏠. Together we can protect our community and help it recover. Many resources we rely on, especially now, are impacted by census data. So, let's make sure to #GetCountedDC.⠀
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Visit 2020census.gov, fill out the paper questionnaire, or call 1-844-330-2020 to get counted for your community.

While you work from home and entertain your kids, make sure you take a quick break to complete the #2020Census to help secure funding for their 🌟bright🌟 future. Let's all come together as a community to make sure all our kiddos #GetCountedDC! ⠀
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Visit 2020census.gov to take the census now! If you misplaced the letter with your Census ID, just provide your address.

Check out the original posts on: Facebook | Instagram | Twitter

Are you a business looking to open your first brick-and-mortar in the District? 🏨 Census data can help you figure out which neighborhood is the best for your business to call its home! #GetCountedDC

Wow! Did you know that census data played such a 💸large💸 role in education? When you count all children in your household on the census form, you help ensure that DC receives the funding it deserves for education and school programs! #GetCountedDC

You can fill out the #2020Census NOW online at 2020census.gov. After you complete the Census, tell us why you got counted! #GetCountedDC

No matter what your household looks like, it deserves to be counted on the upcoming #2020Census. Click the link in our bio and prepare to #GetCountedDC!

It is especially important that those living with disabilities #GetCountedDC. An accurate count will help policymakers introduce and pass laws to support their health, happiness, and right to thrive.

Social Media Design: DC Census

Are you a business looking to open your first brick-and-mortar in the District? 🏨 Census data can help you figure out which neighborhood is the best for your business to call its home! #GetCountedDC

Wow! Did you know that census data played such a 💸large💸 role in education? When you count all children in your household on the census form, you help ensure that DC receives the funding it deserves for education and school programs! #GetCountedDC

You can fill out the #2020Census NOW online at 2020census.gov. After you complete the Census, tell us why you got counted! #GetCountedDC

No matter what your household looks like, it deserves to be counted on the upcoming #2020Census. Click the link in our bio and prepare to #GetCountedDC!

It is especially important that those living with disabilities #GetCountedDC. An accurate count will help policymakers introduce and pass laws to support their health, happiness, and right to thrive.

Help us #GetCountedDC! Let your constituents know they can respond to the #2020Census NOW via: ☎️Phone 📨Mail 💻Online

Here are the facts: The census is SAFE, SECURE, and CONFIDENTIAL 🔒 Your private information cannot be used against you. #GetCountedDC

Together and at home we can #GetCountedDC.

Census facts: 📮Invitations were mailed out this month⠀ ✔️You can respond online, by phone, or in the mail 🌟It is your responsibility to #GetCountedDC

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