In the August 2019, I worked with local start-up Whole Happy (@whole_happy on Instagram), “Meals That Nourish For People That Shine" to create a logo, brand identity and digital and print design needs for their Jersey Shore-based meal prep and delivery service. I ideated and designed the Whole Happy logo, packaging design, print and digital order forms, and social media graphics.
As freelance art director and designer, I collaborated with Whole Happy owner to execute her vision for the brand's look, tone, and feel, as well as with several production companies to ensure perfect print quality, and with local social media influencers to gain local exposure and content creation for social media and website assets.
Whole Happy founder Erin was looking for a logo and brand identity that embodied her local Jersey Shore community's vintage, laid-back summer vibes. Once we locked down a logo and color palette reminiscent of a beach sunset, I got to work utilizing these brand guidelines across all other digital and print assets, from online order form to packaging materials.
Social media graphics created in Adobe Illustrator, with the goal of spreading self-love and promotion awareness.